Excellence in Marketing Award Reflects Value to Clients

By Michele Dale

RWC Noosa & Sunshine Coast has taken out a prestigious Ray White Commercial Australasian Excellence in Marketing award. The award recognises the outstanding results achieved by our talented two-person marketing team – marketing manager Michele Dale and marketing executive Linley Coyle.

The small but mighty team took out the hotly contested award against city-based commercial agencies, confirming what we already knew – that our team punches well above its weight in delivering exceptional property marketing campaigns for our clients.

With extensive career experience across advertising, sales and marketing for large agencies, big brands and multinational corporations, Michele also brings her passion for real estate, design and digital marketing to the role.

Michele has drawn on this varied background to lift the marketing profile and expertise of RWC Noosa & Sunshine Coast, bringing consistency and professionalism to everything we do.

“We’re in the unique position to leverage the power of an established and respected international brand and complement that with the strength we bring as an individual franchise with a strong owner-led business and community values. This benefits all of our clients,” Michele said.

“We take care to present the properties we are leasing and selling in the best possible light, with professional photography, well-curated copy and a custom multichannel marketing strategy designed to reach as many relevant people as possible.”

Linley, whose career has included working with commercial and residential developers across Australia, is known for her unique ability to dig deeper to find the information that resonates with potential clients.

“This award recognises the diligent work we do to make our listings look good and get the best possible result for the sale or lease for all parties. The business continues to grow from strength to strength and we support a large number of agents and listings. The systems and processes we have implemented under Michele’s leadership make it easy to stay on top of things and we have developed a good rhythm from submission to settlement.”

RWC Noosa & Sunshine Coast Principal Paul Butler said the recognition was well deserved. “Our hardworking team does really go the extra mile in terms of commitment and performance across the board, continually raising the bar in commercial property marketing,” Paul said.

Reflecting on the dynamic nature of marketing, Michele says it’s important to continue to build and develop as both individuals and a team.

“We continue to embrace new technologies and new relationships, understanding that the market and marketing are continuously evolving. As new tech brings different opportunities, we are right there,” she said.

Want the best commercial property marketing team in Australasia behind your next property sale? We’d love to hear from you. 

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