Profile: Alicia Pregnell – Helping Businesses Find Their Place on the Coast
RWC Commercial property consultant and former hospitality industry professional Alicia Pregnell is on a mission to help local businesses grow and succeed.
The Sunshine Coast’s proposed new planning scheme is set to unlock commercial opportunities and provide a clear direction for growth as the region prepares for substantial population increases over the next two decades. If approved, it will replace the 2014 scheme which has guided development for more than a decade. The region has changed significantly since then. As the 2032 Olympic and Paralympic Games inch closer, the update comes at a pivotal time.
With a vision through to 2046, the scheme aligns local planning with Queensland Government population forecasts, revised State and regional policy requirements and contemporary planning. The proposed scheme sets parameters for zoning, building heights, design standards and land use. It is supported by local plans for 18 distinct areas from Caloundra to Coolum and across the hinterland.
Community consultation is now underway on Sunshine Coast Council’s proposed new scheme, with submissions closing on 19 September 2025.
The team at RWC Noosa & Sunshine Coast has taken a look at the plan and examines its implications for the commercial property sector.
While zoning changes impacting commercial property are minimal, there’s a distinct shift towards greater flexibility. The scheme introduces more diverse zones to reflect emerging land uses, expands industrial opportunities and strengthens key commercial hubs.
Paul Butler, RWC Commercial Noosa & Sunshine Coast Principal, says the plan is largely shaped by residential demand.
“The new scheme is focused on delivering residential property in line with state-led housing requirements and population forecasts. Most of the changes reflect that, with more defined precincts. For the commercial market, it offers a clear picture of how the region will develop over the coming years, which helps investors plan with confidence.”
The scheme’s impact varies across the Coast, with each local area seeing a different mix of zoning adjustments, infrastructure priorities and development opportunities. Designated Priority Development Areas (PDAs) including Caloundra South (Aura), Sunshine Coast Airport and Maroochydore City Centre, undeveloped parts of Kawana Waters, and the Beerwah East SEQ Development Area are excluded from the plan.
CALOUNDRA
At the southern end of the coast, the most notable change is the consolidation of Medium and High Impact Industry into a single ‘Industry’ zone, affecting Caloundra West, Aura, Baringa and Corbould Park.
“The new Industry zone gives those properties greater flexibility, opening the door to more office space, R&D facilities and food and beverage production,” says RWC Noosa & Sunshine Coast Commercial Property Consultant Josh Harris.
Zoning changes in Caloundra are limited, partly due to temporary planning instruments already fast-tracking high priority developments like hotels ahead of the Olympics. However, infrastructure developments are expected to be transformative.
“Infrastructure improvements including new connections into Caloundra via Nicklin Way, Caloundra Road upgrades and planned rail links will have a bigger impact than zoning changes, helping to unlock commercial potential,” explains Josh.
MOOLOOLABA
The Mooloolaba–Alexandra Headland area is envisioned as a premier coastal destination, balancing tourism appeal with vibrant, walkable communities. The scheme makes only modest changes in this area:
MAROOCHYDORE
As the Sunshine Coast’s principal regional activity centre, Maroochydore retains its focus on employment, innovation, government services, retail, tourism and high-density living. It also sees the greatest increase in housing capacity across the region.
COOLUM / PEREGIAN BEACH
The plan supports small-scale commercial activity, boutique tourism and service-based industries while retaining the existing low-rise coastal village character.
NAMBOUR
Revitalisation, economic development and a mix of residential, health and small-scale industry uses are on the agenda for Nambour.
Tallon Pamenter, RWC Noosa & Sunshine Coast Commercial Property Consultant, says the proposed residential changes would accelerate the integration of living and working spaces.
“We’re already seeing residential and commercial uses blending more closely but these changes will quicken the pace,” Tallon explains. “The introduction of more Mixed Use zones is a step towards village-style development within a major regional growth area, where cafes, medical services and professional offices are all easily accessible from home.”
The scheme reinforces the value of targeted commercial zones such as health precincts, innovation parks and entertainment districts, which are increasingly important drivers of employment and investment.
“Specialised commercial zones like medical or innovation zones, just make sense,” Tallon says. “When you factor in the high cost of construction, designing these zones from the ground up delivers value at every stage, from the developer through to the end user.”
Ongoing growth will continue to underpin property values across the Sunshine Coast, even as the mix of uses in different locations evolves. New residential areas, including “mortgage belt” suburbs for first home buyers, are expected to generate their own retail and service hubs, creating micro-communities.
Paul Butler is optimistic the new framework brings clarity and will deliver momentum: “If approved, the new planning scheme will promote activity in the market. It gives people who want to develop real estate a clear target and the confidence to get priority projects that will shape the future of our region out of the ground,” he says.
Get in touch with our team on +617 5474 7600.
Offices in NOOSA | CALOUNDRA | MAROOCHYDORE
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RWC Commercial property consultant and former hospitality industry professional Alicia Pregnell is on a mission to help local businesses grow and succeed.
New laws in Queensland make it mandatory for commercial and residential property sellers to complete formal disclosures before any contract is signed.